Soothe & Main is pleased to announce that their flagship store will be opening in the greater Boston area. Soothe & Main is an upscale destination for relaxation focused on health and wellness. Soothe & Main provides personalized wellness programs for all. Upon first entering the store, one is directed to a digital station where they may opt to answer a series of questions in order to receive recommendations on the most effective natural products and healthcare modalities suited specifically for them. Personalized healthcare starts here.